When you, as a mobile-entertainment company, participate in a wedding show, it is an investment in your business. Of course,…
Browsing: Business Tips
A column that helps the pro DJ with all matters related to growing his/her business, including marketing, taxes, promotion, etc.
Many entrepreneurs enter the market with the best intentions yet struggle to survive due to a lack of operational and…
Embrace the opportunities for innovation, stay attuned to industry trends, and approach the new year with a proactive and adaptable…
“The Marketing Efficiency Ratio is a metric that quantifies the effectiveness of your marketing campaigns in relation to the resources…
When developing your DJ company’s keyword strategy for SEO, the first stop is always a Keyword Volume Research Tool (i.e.,…
Going beyond providing great music, when it comes to planning a memorable event or celebration, hiring a good DJ can…
Find out the many ways that we can benefit from AI with the deep dive into the various uses as…
A word of advice: If you want to dive into the very competitive world of the wedding market, you must…
In my last article, I talked about how today’s business owners and marketers are using new and unique ways to…
When I first started my career as a DJ, I was obsessed with running my business in a professional manner.…
As DJs are more tech-savvy than most, I’m sure that many of you have heard of the new ChatGPT technology…
For many of you, a world without Facebook and social media is unfathomable. But, for the veterans of our DJ…
Google has been offering various tools for site owners and webmasters for many years now. Perhaps the two most important…
Recently, I read an email that was written by a so-called industry-leader that proclaimed, “Websites are dead.” In the email,…
Where would we be today without our cell phones? They have become a part of everything we do. We depend…
So, you’ve got your DJ company’s website published live and looking pretty (hopefully). If you’ve been at any of my…
It’s Thursday afternoon, September 22, 2022, right now, and I’m hopping back on the article bandwagon for DJ LIFE mag.…
Hard to believe, but we are already into the second half of 2022. With Q1 and Q2 in the rearview…
Perhaps the biggest time-sink these days when it comes to creating and maintaining your digital branding is the aspect of…
Multi-Op Mobile Mike Walter of Elite Entertainment in Tinton Falls, N.J., explains how he finds new DJ/MC talent for his…
By now, we all know that LinkedIn is the place to go to find sales leads for anything corporate. This…
Building an exceptional business that lasts through T.I.M.E. is hard work. When done right though, the rewards will be there,…
The entire mobile side of the DJ industry relies on Reviews. At this point, most of the sales and marketing…
When mobile DJs have consultations/sales calls with prospective clients, how do they deal with these clients’ objections? How do DJs…
Recently, a DJ newbie in the U.K. named Simon Gray posted this online: “I am a mobile DJ and I…
You’re tracking your business information as we discussed in the previous article on how to “Survive & Thrive through T.I.M.E.”…
As most of you out there already know, WordPress runs between 35- to 40-percent of the world’s websites, which, of…
For many of us, our marketing is all about reacting. But it’s when we strategize, plan and deliver, that we…
It’s commonly known that if you can get your website ranking on Google Page 1 good things will happen. This…
To create a recurring revenue stream, remember that cultivating loyalty among your existing clients is a major key to your…
Every attendee of the DJ Expo over the last several years has already heard various speakers, such as myself, talk…
You want a business that lasts, right? One that can withstand market changes, competitors, pandemics, and recessions? What if I…
You can create brand awareness for your business through social media, sponsorships, a logo, flyers, PR, word of mouth, etc.…
This article is a continuation of an article on the main Digitera site, and focuses here on how to apply…
Is Service Marketing part of your toolbox of strategies in 2022? DJs and entertainment companies, for the most part, offer…
One DJ asks: “Is speaking on a phone no longer a thing for businesses? Have we gone solely to email…
As we all know – and I preach this every year at DJX in Atlantic City – SEO is vital…
New Jersey is EXTREMELY competitive and is home to some of the best DJ companies in the entire country. As…
Since the release of an influential 1998 thesis from Google co-founders Larry Page and Sergey Brin, the topic of backlinks…
Not all websites are created equal. Your website might look nice, but under the hood, most DJ websites are NOT…
Among some DJs there’s a sense of resentment towards wedding photographers. They don’t always play as a team, it’s alleged,…
Recently, two New Jersey-based DJs had an online chat about the best ways of growing revenue for their mobile businesses…
In the DJ industry, you hear often how you need to differentiate yourself and stand out from other DJ companies.…
How do DJs address cancellations and refunds? It’s an increasing reality, especially in the COVID age. “We book about 250…
Finding talent is always the hardest part of owning an event production company. Lately, we have been using Indeed for many…
The DJ industry is a service-based industry. We offer all types of entertainment services to give our clients the best…
It’s GO time. Or should I say GO-AL time?! It’s the start of a new year and to many, that…
Most of my articles, as you all know, have been written in a way to help DJs who might be…
The mobile-DJ industry is a service-based industry. We offer all types of entertainment services to give our clients the best day…
With more and more couples opting for additional audio support for their wedding ceremonies, it has become apparent that they…
Here are some tips on working with a wedding photographer – from Mike Bacon (aka DJ Iron Mike of Ambient DJs) in Hamilton Square, N.J. There…