Building an exceptional business that lasts through T.I.M.E. is hard work. When done right though, the rewards will be there, in the form of revenue, more free time, your legacy, connection with others, or something else…building a business that thrives will be worth it.
How do you get started though? How do you take that first step when it feels like there’s several paths you need to walk down?
Let’s make it easy. It’s the “M” in this T.I.M.E. acronym (see the first two letters here). and it stands for: MDBs. What the heck are MDBs, you ask?! They are “Minimum Daily Behaviors.” And they are one of my favorite, and most powerful, parts of running a business. They also changed my life.
I spent years as both a student and instructor with Sandler Training, which is the largest personal and professional development organization in the world. I’m lucky to have had great mentors throughout my life, and one of those people, Tim Ledwein, came through my time with Sandler. I learned the power of breaking things down into smaller achievable tasks. Then before you know it, you’ve climbed that mountain a step at a time. I practice this habit of making goals a daily reality in both my business and personal life.
And it’s a powerful practice you can implement too. Work backwards. Start with your goal, your end-result. Then start working backwards on what needs to be done to accomplish that. Want to add $100,000 in revenue next year? How many events will that take? How many leads do you need to field to generate those bookings based on your closing rate (see where tracking comes back into play)? How many coffee visits, calls or bridal shows does it take to generate those leads? Now how many a month or week?
And there you have it – you’ve taken a big goal and broken it down to a smaller attainable number to manage. Now all you have to do is put those MDBs into your calendar, then make the daily choice to do them. If your tracking is good, this simply becomes math and behaviors. That’s it. You’ll conquer your kingdom and create sustainability in the process. You can control you. You can’t necessarily control others, though. But you can be clear about the path forward. And that’s where we’ll complete this journey in the next article.
Troy Adams is the owner of Carolina DJ Professionals.
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