Author: Joshua Volpe

For many of us, our marketing is all about reacting. But it’s when we strategize, plan and deliver, that we get ahead of the competition. The more efficiently you plan for the events you have booked, the more time you will have left to identify your easy or quick wins. Building up a brand is not about constantly reacting to the market or competitors, but about getting an edge that puts you above the rest, in the following ways: Evolve Your Business Values & Messaging We have all been aware of how our online messaging and promoting changed during COVID.…

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To create a recurring revenue stream, remember that cultivating loyalty among your existing clients is a major key to your success. It’s called relationship marketing. It costs 15-25 times more to bring in a new customer than it does to retain an existing one, so the benefits of improving customer retention rates are clear. Fostering these relationships takes strategy. Here are some ideas to help you craft a successful relationship marketing strategy: Make Customer Service a Priority Relationship marketing is all about relating to your customers in a positive manner. That means offering consistent, personal Customer Service they may not…

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Is Service Marketing part of your toolbox of strategies in 2022?  DJs and entertainment companies, for the most part, offer B2C services – that’s business-to-consumer.   Accordingly, as a working, professional DJ, there are many different types of marketing strategies and tactics you can use to your benefit.   I’ve written a lot about many of these strategies over the past couple of years. Service Marketing is one that I haven’t discussed much, but it should be one of the top strategies on DJs’ radar when they are developing their business plans and an execution method.   What Is Service Marketing?  Service Marketing…

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In the DJ industry, you hear often how you need to differentiate yourself and stand out from other DJ companies. It is common for clients to want their events to stand out from similar events happening nearby. Some DJs will struggle with breaking boundaries and standing out, due to fear that a certain tactic, strategy or style may not go over well. It’s not just the services or style that a DJ offers but it’s also how they market themselves to clients. The world has been tipped upside and has changed a lot in the pandemic era. Customer experience and…

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The DJ industry is a service-based industry. We offer all types of entertainment services to give our clients the best day of their lives. There are measurements and KPI’s (Key Performance Indicators) that tell you how well you’re doing in the industry and whether or not your business is truly successful. Customer satisfaction is an essential ingredient for business success. If your clients are unhappy with what you offer, then that will equate to negative reviews, smaller bookings and low revenue. For any business, small or large, every customer is an asset, without which companies would have no business at…

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Most of my articles, as you all know, have been written in a way to help DJs who might be struggling with developing or enhancing their marketing strategies. One of the topics I discussed lightly not too long ago was “Loyalty Marketing.”  That one specific topic generated a ton of questions and responses from many DJs all around the globe. I received 40 to 50 messages asking if I could explain, with a little more depth, how that type of marketing works. If you are sitting there wondering what Loyalty Marketing is or how it can help your DJ business, you have turned the page to something that will answer that in…

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The mobile-DJ industry is a service-based industry. We offer all types of entertainment services to give our clients the best day of their lives. There are measurements and KPIs (Key Performance Indicators) that tell you how well you’re doing in the industry and whether or not your business is truly successful.  Customer satisfaction is an essential ingredient for business success. If your clients are unhappy with what you offer, then that will equate to negative reviews, smaller bookings, and low revenue. For any business, small or large, every customer is an asset, without which companies would have no business at all.  Data has shown that in a service-based industry, for every complaint you receive,…

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