“Every DJ should know which sources generate inquiries and which generate bookings. Those are not always the same.” In 1998, I wrote The Wedding Expert’s Guide to Sales & Marketing. DJs were still carrying vinyl, websites were barely part of the conversation, and most wedding businesses relied on bridal shows, print advertising, referrals, and the phone ringing. Nearly 30 years later, the tools are unrecognizable. The timeless principles, however, are not. Word of Mouth Alone Is Dangerous One of my favorite quotes in the book was: “If you count strictly on word-of-mouth, you will be swallowed by your competition.” Word-of-mouth is wonderful, but it was never…
Author: Brian Lawrence
“Once the reception is underway, the guest experience is being driven in real-time, and the DJ is at the center of that.” During COVID, when much of the wedding industry came to a standstill, many businesses (like DJs) had to decide how to respond. Some chose to wait it out and conserve energy until things returned. Others stepped into a more active role, trying to help the industry think through what would come next. That was the lane where Alan Berg and I found ourselves. We began hosting a series of webinars to help wedding professionals position themselves to come back stronger when events resumed. One…
The sentiment from DJs and photo-booth owners is pretty consistent: “My website needs to speak to AI now.” Many fear that everything they’ve built over the last decade is suddenly outdated. In reality, most DJ companies and photo-booth businesses don’t need a new website because of AI. If a site needs work, it probably needed work before anyone started using that phrase. What’s really happening right now isn’t a technology problem. It’s a clarity problem. Because when your online presence isn’t clear about who you are, what you do, and how you work, something else fills in the gaps. And guessing — whether by people or by machines — is how you end up being misunderstood, miscategorized, or passed over…
I speak to DJs almost every single day about their websites and SEO. Most look at SEO and their website independently. That’s a mistake. They feed off each other. Let’s say you are in Delray Beach, Fla., and a couple is searching for “A Wedding DJ in Delray Beach.” They visit your website and they find it busy or outdated – and the couple leaves. That is signaling to Google that your site is not a good choice for that search term. A Website is More Than A Pretty Face of Your Brand: Your website doesn’t only need to look nice or be easy to navigate. It needs presence. When couples land on your site, they should get a sense of your approach within seconds. They need to see: Clear…