Gorgon City, Chase & Status, Joy (Anonymous) B2B MPH, Flava D and more are set to take over Industry City this Memorial Day Weekend.
DJ LIFE has teamed up with EMW & ZERO to give away a pair of tickets to the inaugural Why Not Now?, a brand-new two-night electronic music and culture experience taking over Industry City in Brooklyn on May 23 & 24, 2026.
Set inside the venue’s open-air courtyards and iconic industrial landscape, the boutique-style event is designed to blend sets from electronic music elites, immersive energy, and modern creative culture into one weekend-long celebration.
The lineup brings a strong mix of global heavyweights and local standouts across two main stages. Saturday, May 23 will be headlined by Gorgon City, alongside sets from GENESI, Linska, TOBEHONEST, and Dreya V. On Sunday, May 24, the festival closes with a legendary DJ set from Chase & Status, plus a massive North America debut from Joy (Anonymous) B2B MPH, with additional performances from Flava D and Bambii.
Enter to win a pair of GA festival passes from now through Wednesday, May 13 at 1PM EST, HERE.
The experience runs 7PM–3AM on Saturday and 7PM–2AM on Sunday, and is a strictly 21+ event. Find more info and tickets at whynotnowfest.com.