The new feature and digital collection celebrate five years of lifestyle and inclusivity brand, HE.SHE.THEY.
Beatport.io, the next-generation digital marketplace from Beatport, has announced today (Nov. 9), KINSHIP, its newest collection in collaboration with lifestyle and inclusivity brand HE.SHE.THEY. The KINSHIP project is a celebration of diversity and five years of HE.SHE.THEY. with 3D artist Enes Güç, and includes the premiere of a brand new documentary following the brand’s fearless founders. The collection is available HERE.
HE.SHE.THEY.’s KINSHIP collection unites the brand’s commitment to music, community, and diversity, combining emotional and narrative elements into a single, cohesive product. Founded in 2017 by Sophia Kearney and Steven Braines, HE.SHE.THEY. emerged at a time when discussions around pronouns, sexuality, and inclusivity in mainstream electronic spaces were far scarcer. Now five years into their celebrated history, HE.SHE.THEY teams up with 3D artist Enes Güç for a stunning visual representation of their story thus far, with a look forward to its future.
The KINSHIP digital collectible grants collectors access to the full widescreen image of the KINSHIP painting by Enes Güç, exclusive access to the video premiere of Beatport’s Off The Record documentary with HE.SHE.THEY., access to HE.SHE.THEY. events in 2024, new music including a downloadable score by Wax Wings, and custom cell phone/desktop wallpapers of KINSHIP.
3D artist Enes Güç, the creative visionary behind KINSHIP, seeks to unify diverse identities and symbolizes the full spectrum of the human experience, from struggle to transcendence. The KINSHIP collection features an immersive 3D painting tour by Güç; a project inspired by diverse eras of art history and mythology whilst looking to the future with hope of allyship across society’s intersections. Using cutting-edge 3D scanning technology, Enes Güç and the Define Creative team have captured the essence of the brand’s founders, Sophia Kearney and Steven Braines, as well as a diverse array of HE.SHE.THEY. artists and dancers to compose a mesmerizing CGI painting. It’s a bold statement on intersectionality, a celebration of diversity, unity, and empathy, exemplifying more than just an art project; it’s a movement toward a more inclusive tomorrow.
Other events and content marking the organization’s 5th anniversary include Off The Record, the Beatport-produced documentary chronicling the organization’s remarkable journey to date, following co-founders Sophia Kearney and Steven Braines as they create a brand synonymous with acceptance, expression, and diversity within the electronic music community. With an influence extending far beyond its acclaimed event series, HE.SHE.THEY. encompasses a fashion label and record label, showcasing releases and remixes by esteemed artists such as DJ Minx, Cakes Da Killa, Faithless, SYREETA and Maya Jane Coles.
“We’re thrilled to partner with Beatport.io on our first collectible collection,” said HE.SHE.THEY. Co-Founders Sophia Kearney and Steven Braines, “KINSHIP stands as a bold statement on intersectionality, embodying a celebration of diversity, unity, and empathy. It’s more than just an art project, it’s a movement in the hope of a more inclusive tomorrow.”
Beatport.io will celebrate the launch of the collection with a captivating show at Disaster in Lisbon on November 16, 2023. The impressive lineup features top-tier artists, including FJAAK, SYREETA, Wax Wings, and Gusta-vo b2b Just.Kelly. The platform was developed in partnership with Define Creative and built on Aventus, a parachain in the Polkadot ecosystem.
Launched earlier this year, Beatport.io is a digital marketplace bridging the gap between electronic music culture and cutting-edge technology. The platform is built on Aventus, a parachain in the Polkadot ecosystem. Its inaugural project, NACHTS, portrayed Berlin’s techno scene by photographer Mischa Fanghaenel, who has been working as a bouncer at Berghain for over 10 years.