EMW & ZERO present a two-night electronic music experience, set to take over Industry City with global headliners and underground innovators.
EMW and ZERO Productions are launching Why Not Now?, a new two-night electronic music event set to transform Industry City in Brooklyn on May 23 & 24, 2026. Designed as a boutique-style, open-air experience woven through the venue’s industrial courtyards and corridors, the Memorial Day Weekend gathering aims to spotlight the next wave of modern electronic sound.
Saturday, May 23 will be headlined by North London house heavyweights Gorgon City, alongside sets from Italian tech-house standout GENESI, NYC underground favorite Linska, rising talent TOBEHONEST, and Dreya V.
Sunday, May 24 closes the weekend with a legendary DJ set from Drum & Bass mainstays Chase & Status, plus a North America debut B2B from Joy (Anonymous) and MPH, as well as performances from UK garage pioneer Flava D and Toronto experimental force Bambii.
Why Not Now? runs 7PM–3AM on Saturday and 7PM–2AM on Sunday, with 21+ entry required. GA weekend passes start at $149 and VIP weekend passes begin at $289. Tickets are on sale now at whynotnowfest.com.