The in-house campaigns bring major-label-level support directly to independent electronic music brands and artists.
LabelWorx – the global digital distribution and label services leader for independent electronic music – has just unveiled Pick N’ Mix Promo, a new in-house marketing solution designed to give indie labels access to fully tailored promotional campaigns. With the introduction of the service, LabelWorx continues its mission to empower the independent community with tools once reserved for major labels.
Pick N’ Mix Promo is available exclusively to LabelWorx clients, offering a curated menu of campaign services that can be mixed and matched to suit any release strategy. Some options include third-party playlist pitching, cross-platform digital advertising, radio plugging, creator campaigns, press releases, Spotify Canvas, DJ and club promotion, and complete social media strategies. Every campaign is guided by the LabelWorx in-house team, ensuring seamless planning and execution from start to finish.
A recent case study – for the release of Miguelle & Tons and Miluhska’s single “Yo Te Deseo” – LabelWorx client Two and a Half Cats combined digital ads, playlist pitching, community seeding, and radio support. The campaign drove nearly 900,000 video views, reached hundreds of thousands of listeners through playlists, and secured coverage in prominent publications. This level of integrated support has quickly proven to be a game-changer for independent artists and labels.
Find more at labelworx.com.