Elrow will debut at [UNVRS] with four themes, running every Saturday throughout the 2025 season.
Elrow has announced its residency at [UNVRS], the world’s first “hyperclub,” set to open in Ibiza in 2025. Combining advanced technology, art, and immersive experiences, [UNVRS] aims to redefine global nightlife. The news was revealed at Barcelona’s Phenomena Experience Cinema via a cinematic trailer featuring elrow founders Juan and Cruz Arnau, their father Juan Arnau Sr., and Yann Pissenem, CEO of The Night League.
Following the trailer, a fireside chat highlighted elrow’s global success — captivating over six million people worldwide — and detailed the partnership with [UNVRS]. Joining the Arnau siblings were Yann Pissenem and Romain Pissenem, creators of iconic clubs like Ushuaïa and Hï Ibiza and visionary immersive productions.
Moderated by journalist Katie Knight, the discussion emphasized the transformative potential of this collaboration, setting the stage for an unprecedented chapter in Ibiza’s nightlife history.
Cruz Arnau, co-founder of elrow, explains: “With this historic alliance we close the circle that began in 2012 with our arrival in Ibiza at Privilege’s Vista Club. Since then, we have felt at home in different clubs on the island, living magical moments at Space Club, in our residency at Amnesia, at our amazing parties at Ushuaïa Ibiza and now we are back in the big time, where it all started. This new era together at [UNVRS] is an incredible way to celebrate more than a decade of commitment to the past, present and future of clubbing culture”.
Yann Pissenem, founder, owner and CEO of The Night League and Ushuaïa Entertainment rejoins “The story of elrow is truly unique and long-standing. The Arnau family has been a reference in the entertainment world for over three generations now, and together, I am confident that we will write a new chapter for the books. [UNVRS] and elrow joining forces will provide the most creative and innovative productions ever seen in a nightclub environment. There is no doubt that the results will blow clubbers away next summer.“
Elrow’s 2025 residency at [UNVRS] will push creative boundaries with four rotating themes designed to transform every corner of the venue into an immersive experience. By blending craftsmanship with cutting-edge technology, elrow promises a revolutionary nightlife format. Ferran Pascual, elrow’s technical director, highlights the shift from stage-focused events to dynamic, interactive environments. Co-founder Juan Arnau Jr. assures music remains central to the experience, with exciting surprises in store for attendees.
For Juan Arnau Jr, Founder and Creative Director of elrow, this new collaboration represents a turning point in the brand’s evolution: “At the end of last season, we had reached the limit of what we could do creatively on the island. This new concept allows us to integrate cutting-edge technology into our themes, from aerial acrobat engines to animatronic characters, creating dream worlds that blur the line between the physical and the digital, allowing us to take our shows to a level never before possible.” This evolution also extends to the programming, with “Some of the world’s biggest names in electronic music set to make us dance every Saturday.”
Themed Parties:
- Hallucinarium: Inspired by Alex and Allyson Grey, this psychedelic journey explores consciousness through kaleidoscopic visuals, dynamic sets, and 3D effects, dissolving the boundaries between reality and perception.
- Kaos Garden: A modern take on Bosch’s The Garden of Earthly Delights, this theme fuses Okuda San Miguel’s vibrant colors and geometric art with animated murals, interactive sculptures, and chaotic yet captivating designs.
- Nowmads: Celebrating cultural diversity, this intergalactic theme blends elements from various tribes and worlds. Attendees can explore transforming environments with animatronic characters and dazzling light and sound displays.
- Sambowdromo: Bringing the Amazon to life, this theme channels the vibrancy of Brazilian carnival with samba rhythms, shamanic rituals, kinetic sculptures, and immersive projections for an energetic, tribal celebration.
A surprise fifth theme for the Closing Party will be announced in the coming months.