ColorKey transitions to a dedicated company under Mixware LLC, sharpening its focus on professional lighting markets while continuing to support DJs with high-quality products.
As a leading innovator in event lighting solutions, ColorKey has announced its transition to become a dedicated company under Mixware LLC, effective immediately. This strategic evolution signifies an exciting new chapter for ColorKey, enabling it to enhance its focus on professional lighting markets while continuing to support the DJ community with cutting-edge, high-quality products
“We’re thrilled to announce this evolution for ColorKey,” said Gerard Cohen, CEO of ColorKey. “By becoming a dedicated company, we can focus more intensely on delivering innovative solutions for both DJs and professional lighting markets, including club installations, live event production, and large-scale rental companies. This strategic alignment ensures we continue to meet and exceed the expectations of our partners and customers.”
Benefits for the Lighting Community:
- Focused Expertise: Investments in cutting-edge lighting solutions for DJs, clubs, live events, and installers.
- Expanded Reach: Professional-grade lighting for large-scale productions and rentals, unlocking new opportunities.
- Year-Round Savings: Competitive pricing and promotions.
- Enhanced Support: Marketing resources, training, and dedicated specialists to aid partners.
- Efficient Operations: Streamlined ordering, shipping, and customer support.
Celebrating the Milestone
ColorKey will:
- Debut a fully interactive booth at the 2025 NAMM Show, January 23-25, featuring new product launches and swag.
- Launch a virtual product showcase in Q1 2025 to spotlight innovations.
- Share updates through email and social media.
This transition ushers in a new era of solutions for DJs and professional markets. ColorKey ensures minimal disruption and will share resources to support partners and customers.
For details and more visit, visit www.colorkeyled.com.