Facebook Twitter Instagram
    Trending
    • PLS&TY: Into The Light [Interview]
    • Native Instruments Unveils Circular Sequencer
    • Momentous Festival 2025: The Momentary Reveals This Year’s Lineup
    • NYC’s Legendary Rock And Soul Marks 50 Years of Service to DJs
    • KRK Launches New Kreate Series Studio Monitors
    • Club Choices DJ [Mobile Monday Spotlight]
    Facebook Twitter Instagram
    DJ Life Magazine DJ Life Magazine
    • Home

      PLS&TY: Into The Light [Interview]

      June 27, 2025

      Native Instruments Unveils Circular Sequencer

      June 27, 2025

      Momentous Festival 2025: The Momentary Reveals This Year’s Lineup

      June 26, 2025

      NYC’s Legendary Rock And Soul Marks 50 Years of Service to DJs

      June 25, 2025

      KRK Launches New Kreate Series Studio Monitors

      June 24, 2025
    • Magazine
      1. Issues
      2. Buy Print Issue
      3. Subscribe
      Featured

      DJ Life Magazine Issue Vol.5 No.3

      By Mark MancinoJune 19, 2025
      Recent

      DJ Life Magazine Issue Vol.5 No.3

      June 19, 2025

      DJ Life Magazine Issue Vol.5 No.2

      April 18, 2025

      DJ Life Magazine Issue Vol.5 No.1

      February 26, 2025
    • Interviews
      1. Interviews
      2. Mobile DJ Profiles
      Featured

      PLS&TY: Into The Light [Interview]

      By Mark MancinoJune 27, 2025
      Recent

      PLS&TY: Into The Light [Interview]

      June 27, 2025

      NYC’s Legendary Rock And Soul Marks 50 Years of Service to DJs

      June 25, 2025

      David Guetta: Giant Steps [Interview]

      May 13, 2025
    • Tech
      1. Tech News
      2. Tech Reviews
      Featured

      Native Instruments Unveils Circular Sequencer

      By Mark MancinoJune 27, 2025
      Recent

      Native Instruments Unveils Circular Sequencer

      June 27, 2025

      KRK Launches New Kreate Series Studio Monitors

      June 24, 2025

      Avid Supercharges Pro Tools with Splice Integration & AI Tools

      June 18, 2025
    • Music
      1. Music
      2. DJ Playlists
      3. Mixes
      4. DJ National Club Charts
      Featured

      Spencer Brown, John Digweed & Nick Muir Release “Relentless” Collab via Bedrock

      By Mark MancinoJune 20, 2025
      Recent

      Spencer Brown, John Digweed & Nick Muir Release “Relentless” Collab via Bedrock

      June 20, 2025

      Deadcode’s “Left You For Dead” Gets Steve Aoki Remix Treatment

      June 20, 2025

      Zerb & Channel Tres Redefine Disco on “24h In A Disco”

      June 13, 2025
    • Events

      Momentous Festival 2025: The Momentary Reveals This Year’s Lineup

      June 26, 2025

      RISE Festival Celebrates 10 Years of Light, Sound & Transformation in the Mojave

      June 18, 2025

      Framework to Celebrate 20 Years of Innervisions with Rare LA Showcase

      June 17, 2025

      Bayfront Bark: Ultra Music Festival’s Free Pet Adoption Event

      June 13, 2025

      Red Bull B2B Set to Make U.S. Debut

      June 5, 2025
    • Tips
      1. DJ Tips
      2. Business Tips
      3. DJ Life Lessons
      Featured

      Email-Marketing Refresher: Drip Campaigns & More

      By Jordan St. JacquesApril 11, 2025
      Recent

      Email-Marketing Refresher: Drip Campaigns & More

      April 11, 2025

      Tech Tips with DJ JAS: Creating Wireless Speakers

      March 12, 2025

      DJ Idea Sharing: Really… Who Cares?

      February 27, 2025
    • Mobile DJ
      1. Mobile DJ Profiles
      2. Mobile Monday Spotlights
      3. Wedding DJ
      4. Business Tips
      5. DJX Subscribe
      Featured

      KRK Launches New Kreate Series Studio Monitors

      By Mark MancinoJune 24, 2025
      Recent

      KRK Launches New Kreate Series Studio Monitors

      June 24, 2025

      Club Choices DJ [Mobile Monday Spotlight]

      June 23, 2025

      Red Velvet DJ [Mobile Monday Spotlight]

      June 16, 2025
    • DJX Show
    DJ Life Magazine DJ Life Magazine
    Home»Tips»Business Tips»Proactive Measures: How Your DJ Site Can Prevent Negative SEO
    Business Tips

    Proactive Measures: How Your DJ Site Can Prevent Negative SEO

    By Jordan St. JacquesApril 15, 2022
    prevent negative seo
    Share
    Facebook Twitter LinkedIn

    As we all know – and I preach this every year at DJX in Atlantic City – SEO is vital to a strong marketing campaign for your DJ company.

    Ranking on Page 1 for Google in your area for the various business-generating keywords in the DJ industry is one of the two major drivers of new bookings – the other being world-of-mouth, of course. Almost every serious DJ company has some sort of an SEO program in place, and rightly so. These efforts take time and resources, of course, but are well worth it in the long run.

    Unfortunately, as with anything digital, there are many different ways to fight the business fight against your competition. Some of them are ethical in nature – for example, simply just doing a better SEO job to outrank your competitor organically. However, other methods are less scrupulous. We’ll talk here in this article about protecting your brand’s digital footprint against something that is used far too often in the digital world, on the topic of…

    Negative SEO

    Simply put, Negative SEO refers to a grouping of methods that a brand can use, in order to maliciously bring down the Google rankings of their competitors. It’s not ethical, but also not necessarily illegal either. Even if you are an ethical operator and choose to avoid such methods, you should at the very least know how to protect yourself from other brands trying to use these methods against you. Let’s take a look at one widely used method and run though the cause, as well as the solution.

    Background

    Back in the 2000s, gaining SEO-boosting backlinks was an extremely easy task. It didn’t matter where the backlink was located; if Google could see it, then it counted in your PageRank SERP calculation. However, SEO-spammers took advantage of this backlink weakness over the years, and content-farms arose, mainly in Poland and other areas of Eastern Europe.

    For a few hundred bucks, you could have 3,000 to 5,000 backlinks posted up within a week, and outrank your competition significantly… therefore, skipping all the usual hard work that a proper organic website puts in over the years to obtain their ranking ethically.

    Google was inundated with complaints, and changed their algorithms drastically in 2011 (Panda) and 2012 (Penguin) in a variety of ways. The most significant of these changes is putting relevance into the calculation, so that a backlink by itself isn’t enough anymore. The backlink has to be hosted on a site that is also weightier by a relevance legitimacy factor.

    For example, a DJ company backlink hosted on a local DJ directory is positively relevant; whereas a DJ company backlink hosted on a site that is just a collection of unorganized backlinks coming from a server located in some country on the other side of the world is not relevant. So, now – and here’s the most important thing to realize – a backlink on such an irrelevant server/site will actually cause you to take a Google penalty!

    After the Penguin algorithm update was implemented, it wasn’t long before those unscrupulous SEO marketers learned that they could execute on a Negative SEO campaign simply by posting the URL of their competitors on such irrelevant servers/sites, and this method is still used today. Fortunately, there are ways to defend against this attack, and DJ LIFE is happy to show you how.

    Identify Malicious Backlinks

    First, you need to check what backlinks might actually be causing you problems. Some of the major SEO tools that are used out there (Moz, KissMetrics, Semrush, Serpstat, SE Ranking, etc.) all have backlink checkers that will provide assessments of the backlinks that Google has indexed for your website URL. For now, though, let’s show you a foolproof method “from scratch” (no pun intended).

    Checking Google Analytics for my new website, the following screenshot is from Acquisition/Referral Traffic… in other words, your backlinks.

    Most of these links, I’m familiar with (especially the third link in that list). However, the link at No. 4 is unknown to me. I’ve never posted a backlink on that site, and up until a few hours ago I’ve never even heard of that site. That backlink may very well be causing me problems. So, what to do?

    Google Disavow Tool

    Using the Google Disavow Tool, you can essentially tell Google to “ignore” any positive or negative aspects from a particular backlink. See the tool page here:

    https://search.google.com/search-console/disavow-links

    Note that this tool is connected to Google Search Console, and you can get to this page while logged into GSC as well.

    There are lots of articles out there online about this subject. So, feel free to do your own research, of course. My own personal policy is to go “zero-risk” on these. If there’s any possibility of harm, then just disavow it. Hope for the best, plan for the worst. No matter what your preferred plan is, you should pay attention to your backlinks at least once a month, preferably twice a month. Knowing the problem is there allows you to prevent damage and keep your rankings where they need to be.

    Jordan St. Jacques is the President/Lead Digital Marketer at Digitera.Interactive in Ottawa, Ont., Canada.

    To check out more business tips, click here.

    business tips featured mobile dj Negative SEO seo

    Related Posts

    PLS&TY: Into The Light [Interview]

    NYC’s Legendary Rock And Soul Marks 50 Years of Service to DJs

    KRK Launches New Kreate Series Studio Monitors

    Club Choices DJ [Mobile Monday Spotlight]

    Spencer Brown, John Digweed & Nick Muir Release “Relentless” Collab via Bedrock

    DJ Life Magazine Issue Vol.5 No.3

    Comments are closed.

    Latest Posts

    PLS&TY: Into The Light [Interview]

    June 27, 2025

    Native Instruments Unveils Circular Sequencer

    June 27, 2025

    Momentous Festival 2025: The Momentary Reveals This Year’s Lineup

    June 26, 2025

    NYC’s Legendary Rock And Soul Marks 50 Years of Service to DJs

    June 25, 2025
    Facebook Twitter Instagram
    • About
    • Digital Editions
    • Subscribe
    • Contact
    • Privacy Policy
    © 2025 DJ Life Magazine

    Type above and press Enter to search. Press Esc to cancel.