After setting the blogosphere ablaze with The Weeknd posting a teaser of his collaboration with Swedish House Mafia, the legendary electronic dance music trio kept things cryptic sharing the dates “9.16.21” on their social media channels. Well, today is the big day and Swedish House Mafia has announced their new collaboration with IKEA.
The collection is planned to launch in September 2022 and consists of home furnishing solutions designed to make it easier to get into a creative flow for producing, playing, and listening to music at home.
“We both wanted to reach out of our comfort zones and create something new and fresh together: a pure collaboration between music creators and a home expert. We strongly felt a need to collaborate with someone who shared our vision of making it possible for everyone to create music at home. As artists and producers, we also understand the importance of a home studio set-up and the needs and challenges of many up-and-coming artists and creatives have at home,” says Swedish House Mafia.
“We are very excited and happy to announce the collaboration with Swedish House Mafia. With their solid expertise in music production, we hope to be able together to democratize creativity and music production so that even more people can be more creative at home,” says James Futcher, Product Design Leader at IKEA of Sweden.
Check out Swedish House Mafia’s official announcement of their IKEA collaboration below.
SWEDISH HOUSE MAFIA x IKEA pic.twitter.com/n6q0rdlaKl
— Swedish House Mafia (@swedishousemfia) September 16, 2021
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