“Customer-centric marketing revolves around placing the customer at the center of all strategic decisions.” When it comes to modern marketing…
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Out of all the disc-jockey companies that we here at Digitera have as clients, there’s no one finer at dealing…
Recently, I read an email that was written by a so-called industry-leader that proclaimed, “Websites are dead.” In the email,…
So, you’ve got your DJ company’s website published live and looking pretty (hopefully). If you’ve been at any of my…
It’s Thursday afternoon, September 22, 2022, right now, and I’m hopping back on the article bandwagon for DJ LIFE mag.…
To create a recurring revenue stream, remember that cultivating loyalty among your existing clients is a major key to your…
You want a business that lasts, right? One that can withstand market changes, competitors, pandemics, and recessions? What if I…
You can create brand awareness for your business through social media, sponsorships, a logo, flyers, PR, word of mouth, etc.…
This article is a continuation of an article on the main Digitera site, and focuses here on how to apply…
Is Service Marketing part of your toolbox of strategies in 2022? DJs and entertainment companies, for the most part, offer…
As we all know – and I preach this every year at DJX in Atlantic City – SEO is vital…
New Jersey is EXTREMELY competitive and is home to some of the best DJ companies in the entire country. As…
A fellow DJ contacts you asking if you can cover a wedding that he’s booked. He wants to keep his…
Among some DJs there’s a sense of resentment towards wedding photographers. They don’t always play as a team, it’s alleged,…
Recently, two New Jersey-based DJs had an online chat about the best ways of growing revenue for their mobile businesses…
In the DJ industry, you hear often how you need to differentiate yourself and stand out from other DJ companies.…
How do DJs address cancellations and refunds? It’s an increasing reality, especially in the COVID age. “We book about 250…
Finding talent is always the hardest part of owning an event production company. Lately, we have been using Indeed for many…
The DJ industry is a service-based industry. We offer all types of entertainment services to give our clients the best…
Most of my articles, as you all know, have been written in a way to help DJs who might be…
The mobile-DJ industry is a service-based industry. We offer all types of entertainment services to give our clients the best day…
Here are some tips on working with a wedding photographer – from Mike Bacon (aka DJ Iron Mike of Ambient DJs) in Hamilton Square, N.J. There…