New Jersey is EXTREMELY competitive and is home to some of the best DJ companies in the entire country. As a single op competing in an area saturated with multi-ops, I quickly realized that I would never be able to compete through direct advertising, especially with companies spending 10’s and 100’s of thousands on bridal shows, billboards, etc. To stand out I focused on 3 key elements, which I believe have allowed my business to grow and create more demand than I’ve ever expected, especially with my prices starting at just under $3000 for sound only. Word of mouth: First,…