In the DJ industry, you hear often how you need to differentiate yourself and stand out from other DJ companies. It is common for clients to want their events to stand out from similar events happening nearby. Some DJs will struggle with breaking boundaries and standing out, due to fear that a certain tactic, strategy or style may not go over well. It’s not just the services or style that a DJ offers but it’s also how they market themselves to clients. The world has been tipped upside and has changed a lot in the pandemic era. Customer experience and personalization has quickly become a necessity in how you differentiate yourself and stand out.
There has never been a time when customer personalization was more important than it is today. Customers expect a direct personalized experience when they deal with an entertainment company and other vendors. Everybody likes to be recognized as a person, or an individual with unique traits, desires, needs, and experiences. We all appreciate it when someone remembers our name, our accomplishments and our choices. Your clients will feel the same way, and appreciate it when you as a business and a DJ cater to them personally. Essentially, you treat them differently and make everything unique to them, so they are not treated like every other client or event.
A recent global study found that if companies fail to offer a personalized experience to their customers, 44% of customers say they’re likely to take their business elsewhere. That number is likely to rise in the future. For years, popular brands have focused on offering consumers affordability and convenience above all else. But for the post-pandemic consumer, personalization is inching even further up the priority list. Personalization enables you as a DJ to have more meaningful interactions with your clients and it makes their decision to book with you easier.
You may be reading this and wondering: what customer personalization? And how can you offer a personal experience to your customers. Here are 4 quick examples.
- Customer Service: Just being there for your customers, answering their questions, keeping communication lines open frequently, and helping them with their ideas is a major experience differentiator.
- Tailored Music: Knowing your customers likes and dislikes when it comes to their music is very important. Taking the time to understand their preferences will help you stand out from other businesses.
- Planning: Offering to help your customers as they go through planning stages for every aspect of the event, means you’re offering a level of personalization that is on a whole other level.
- Follow Up: Many companies fail to reach back out to their customers after the event is completed. Just because an event is over doesn’t mean customer personalization is not over. You should always follow up with the people who hire you and express your gratitude and thanks for allowing you to be a part of their vision and day.
Personalization used to be a nice option when marketing yourself, but today it is a requirement for creating a positive customer experience. An effective personalization strategy enriches the customer experience, leading to greater customer satisfaction, increased revenue for your business, and long-term loyalty. Until next time friends.
Joshua Volpe owns Kalifornia Entertainment in Rochester, NY.
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