To commemorate the 10th anniversary of Avicii’s album ‘True,’ new unfiltered footage of the creative process has been released.

It was already ten years ago since Avicii released his iconic album True – and a decade later, electronic music fans are still playing and praising the LP. Cementing itself as one of the most groundbreaking albums in dance music history, Avicii’s legacy lives on through his music. In honor of the album’s 10th anniversary, Pophouse and Universal are proud to announce a remarkable tribute to the music that has touched hearts and inspired a generation, through the release of unfiltered footage of the album’s creative process, including never-before-seen clips.

True is the ground-breaking debut studio album by electronic dance music pioneer, Tim “Avicii” Bergling. Released in 2013, the album seamlessly blended electronic dance music with elements of folk, country, and soul, creating a unique and genre-defying sound. Featuring hit tracks like “Wake Me Up” and
Hey Brother,” True showcases Avicii’s ability to transcend musical boundaries and connect with a wide range of listeners. The album’s innovative fusion of electronic beats and acoustic instruments has left an enduring impact on the music industry, solidifying Avicii’s legacy as one of the most influential house producers of all time, and his music is considered the soundtrack of a generation.

On September 13, the same date as the album’s initial release, a wide array of content will be offered to fans, ranging from short-form pieces tailored for TikTok and YouTube Shorts to in-depth, long-form content that provides an intimate look into the album’s creative process. This includes footage from his ‘True Tour,’ which offers the opportunity to allow fans to re-experience a memorable act seen from the audience’s point of view. In another segment of the celebratory tribute, unfiltered footage of the making of “Addicted to You” will be showcased, including never-before-seen clips. Watch more on Avicii’s official YouTube channel, HERE.

Photo/Video Credit: Avicii AB

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