For many of us, our marketing is all about reacting. But it’s when we strategize, plan and deliver, that we get ahead of the competition. The more efficiently you plan for the events you have booked, the more time you will have left to identify your easy or quick wins. Building up a brand is not about constantly reacting to the market or competitors, but about getting an edge that puts you above the rest, in the following ways:
We have all been aware of how our online messaging and promoting changed during COVID. Empathy is being utilized like never before. We have seen businesses and DJs become genuinely helpful and caring during this time.
The human touch that we give to our clients still matters. Our clients are all human beings; the DJs and businesses that understand this, and adapt client communications appropriately, will establish lasting and long-term connections with those clients forever.
When a client has a question or inquiry, most will want an immediate response. Conversational marketing facilitates a one-to-one, real-time connection between you and your clients. Unlike traditional strategies, this form of marketing is now available across multiple channels, allowing your business to meet clients on their terms — on the devices, platforms and time schedules that suit them best. Today’s client will expect to find what they are looking for now, not later. Looking forward, it will be more important than ever for businesses to be available across a broad spectrum of channels, and to make sure you are communicating the way people prefer to communicate.
The increasing use of voice search – “Hey, Siri!” – has made it important for companies to rethink their marketing strategies. About 60-percent of all searches are via voice, most American homes own a smart speaker, and voice shopping is set to jump to $40 Billion this year, up from $2 Billion in 2020. Voice search plays an important role in providing all the relevant information that people are searching for through audio content. Soon, your clients will start asking voice assistants about great DJs near them and how to contact them. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced greatly.
For anyone who is trying to come up with new marketing strategies and tactics, remember that change is an integral part of the job. You must keep looking ahead and strive to embrace new ways of doing things in order to gain an edge over your competitors.
Joshua Volpe owns Kalifornia Entertainment in Rochester, N.Y.
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